Monopoly Dubai, the first regionally inspired version of the iconic board game which was officially launched at the Burj Al Arab Jumeirah, has gone on sale on Tuesday.
Dubai Holding has a total of five property squares on the board, the largest number of locations by a single company, with the Burj Al Arab Jumeirah unveiled as the most exclusive property on the board.
Jumeirah Beach Hotel and Jumeirah Emirates Towers were also featured as prime locations in the Dubai-centred edition of the popular board game.
Dubai was chosen as the first city in the Middle East to have its own edition of Monopoly, which first hit the shelves in 1935 and has since been played by more than one billion people.
Abdulla Al Habbai, chairman of Dubai Holding said: “We are pleased to have partnered with Hasbro and Winning Moves to bring Monopoly Dubai to the city and the world. We are also honoured to have the largest number of hotels and destinations featured on the board game.”
Hala Badri, director general of Dubai Culture and Arts Authority (Dubai Culture), added: “Al Fahidi Historical Neighbourhood is an iconic part of the heritage and culture of Dubai and it is fitting that it will now be part of the Monopoly Dubai board.
“We consider Al Fahidi to be one of the central locations for modern and historic culture and we are proud to sit alongside other important landmarks in this classic family game.”
Jose Silva, CEO of Jumeirah Group, said: “The inclusion of Burj Al Arab Jumeirah, Jumeirah Beach Hotel and Jumeirah Emirates Towers will cement the brand’s legacy, both in the city and across the world, for years to come.”