New ways to engage the customer: what we can learn from China
While Europe and the US are under coronavirus lockdown, Chinese cities are coming back to life. But China’s retail experienced two unprecedented tough months as consumers stayed home during what usually is the busiest time of year for them: Chinese New Year.
Our webinar will discuss the following topics.
- How did the pandemic affect China’s retail market, online and brick and mortar?
- How did Chinese consumers change their behavior under quarantine? Will these changes endure?
- What can we learn from new strategies tested in China by brands and retailers such as Nike during Covid-19?
Speaker: Xia Feng, Former Senior Executive at VF Corporation and Barneys New York.
- Lectures 0
- Quizzes 0
- Students 0
- Assessments Yes
Founder of the How Consulting and Former Senior Executive at VF Corporation and Barneys New York.