Vox Cinemas’ newest experience will open to the public on Sunday 17 May
Dubai’s latest rooftop experience, developed in response to Covid-19, is a drive-in cinema at Mall of the Emirates.
Following the closure of cinemas across the country, the new outdoor venue will offer movie fans an opportunity to experience the big screen once again.
Vox Cinemas Drive-in on the rooftop of Mall of the Emirates was launched this week with a special screening of Will Smith’s latest release Bad Boys for Life.
The new cinema will open to the public on Sunday May 17 next, with evening screenings held at 7.30pm. The capacity of the Vox Cinemas Drive-in is 75 cars, with a maximum of two people per vehicle.
Vox Cinemas said all staff will follow Majid Al Futtaim’s health and safety measures to ensure that physical distancing is maintained at all times.
Once parked, audiences can tune into a designated radio frequency for the movie audio to be broadcast straight into their car. The cost per car (2 people max) is AED180+ VAT, which includes an F&B package for two people consisting of caramel popcorn, salt popcorn, nachos, M&Ms, soft drinks and water.
Proceeds from the first public screening on Sunday 17 May will go towards the 10 Million Meals initiative, which provides meals to those in need during Ramadan.
“With the gradual easing of restrictions on people’s movement, it’s also the perfect opportunity for people to safely enjoy the big screen experience again with a family member,” said Cameron Mitchell, CEO of Majid Al Futtaim – Cinemas.
In line with government regulations, individuals above the age of 60 and children between the ages of three and 12 years of age are not permitted to access the mall and the drive-in cinema experience. Movie lovers can explore the full schedule of drive-in films and book their tickets via Vox Cinema’s website and app, which will be updated every Monday with showtimes.
After registering online, audience members will receive a QR code, which will be scanned by event staff to gain access to the screening.
Arabian Business. May 14, 2020