Retailers in Dubai are soon to experience a new concept, as b8ta, a retail-as-a-service company from Palo Alto, is set to open its first outlet in the city.
This will be the first international store added to b8ta’s chain of 16 flagship locations across the US, providing retailers with a new space to place their products and gauge consumer engagement in unprecedented ways.
The b8ta retail outlet, which will be located in Dubai Mall, is launching in partnership with Chalhoub Group.
There are plans to expand b8ta’s presence across the Middle East in the future, the company said in a statement.
Founded in 2015, with offices in San Francisco and New York, b8ta is a software-powered retailer designed to make physical retail accessible for product makers and exciting for consumers. Its flagship stores throughout the US have the mission of helping customers discover, try, buy and learn about new products.
b8ta said its mission is to make retail accessible for all by building a new type of retail store. The business model, called retail-as-a-service, lets brands market, manage and measure offline experiences.
b8ta’s president, Phillip Raub, said: “b8ta is excited to announce its first international location in Dubai later this year. Global expansion is a large feat; having a world class partner in Chalhoub has made our ability to bring b8ta’s retail-as-a-service model to the region a tremendous experience. We look forward to sharing b8ta with the millions of customers that visit the Dubai Mall every year.”
Patrick Chalhoub, CEO of Chalhoub Group, added: “We are proud to partner with b8ta and be part of a new disruptive business model in retail. We want to embrace this opportunity and be the voice of niche, indie, trendy and upcoming brands.”
Arabian Business. November 16, 2019