UAE’s Al-Futtaim announces discounts at new Festival Souk

The Festival Souk will be operating at both Dubai Festival City Mall and Dubai Festival Plaza

UAE-based Al-Futtaim Group has announced deals and discounts at over 100 brands in its new dedicated shopping zone.

In line with Dubai Summer Surprises (DSS), Al Futtaim Malls is launching its new discount zone, the Festival Souk, to offer customers the opportunity to shop at a minimum discount of 50 per cent across several brands.

The Festival Souk will be operating at both Dubai Festival City Mall and Dubai Festival Plaza across brands in footwear, fashion, watches, home, perfumes and cosmetics.

In addition, Al-Futtaim Malls will be distributing daily prizes of Dhs1,000 in Festival City Gift Cards with a spend of Dhs200 at the Festival Souk throughout the DSS.

The DSS will begin on July 9 and continue until August 29.

Timothy Earnest, group director, Al-Futtaim Malls said: “We are thrilled to be part of Dubai Summer Surprises for another year bringing a whole Souk packed full of amazing deals and discounts from our most-loved retail brands. Our team has worked tirelessly to bring the powerhouse of world class brands together to offer exceptional value to our customers as they return to our malls and enjoy the fantastic discounts.”

Brands available at the Festival Souk include Birkenstock, Ugg, Hushpuppies, Toms, Nine West, Skechers, Switzerland, Austin Reed, Aeropostale, Nautica, LC Waikiki, Versace, Tommy Hilfiger, Gucci, Montblanc, Inglot and Rituals; The Children’s Place, Al-Futtaim Watches, Robinsons, ACE, Pan Emirates, Ted Baker, Guess, Sandro, Maje, BCBG, Bebe, Reebok, Adidas, Quicksilver, Billabong and Speedo.

Dubai Festival Plaza has also partnered with Hala to offer 20 per cent off the first trip to or from the mall on the Careem app.

Headquartered in Dubai, Al-Futtaim is structured into four operating divisions – automotive, financial services, real estate and retail. It employs more than 42,000 across 29 countries in the Middle East, Asia and Africa.

In March 2020, Al-Futtaim Group pledged a Dhs100m fund to offer up to three months’ worth of rental relief to eligible tenants across its malls. Its mall portfolio in the UAE consists of Dubai Festival City Mall and the Festival Plaza mall.

Gulf Business. July 5, 2020